Report from EICMA

Throughout the week, hundreds of brands showcased their latest models. Unveilings took place, dealers scouted for new products, and many placed orders for 2025 directly with suppliers. The first day was reserved for the press, but after that, the show opened its doors to us, the consumers – undeniably the most important audience.
This year, an impressive 600,000 visitors attended the exhibition. Outside, between the halls, the atmosphere was lively with food trucks and great music contributing to the experience. I highly recommend planning a trip here, but keep in mind that you’ll need at least two days to see everything.

The major brands, including Triumph, Honda, and BMW, had enormous stands.

Small bikes taking the stage
One of the most striking trends in the motorcycle scene is the rise of small-displacement bikes. These smaller motorcycles are gaining popularity among consumers, likely due to their affordability without compromising the riding experience. And let’s face it, the experience is no less enjoyable.

The adventure segment also continues to grow, with virtually every brand now offering models in this category.

Highlights from major brands
Triumph unveiled its new Speed Twin 900 and 1200 models, exuding quintessential British style and coolness. Their new Tiger 800 Sport also looks incredibly exciting, and I can’t wait to try it out.

Kawasaki stood out with its iconic green colour and introduced the new Ninja 1000 SX, which feels like a blend of street and touring. They also showcased their sleek Z900 series.

BMW presented the new 1300 R, featuring a more angular design and a larger tank. The question is whether this model can replace the previous GS version. Personally, as a shorter rider, I found it a bit too large, but I imagine it’s something one could get used to.

Yamaha displayed the Tenere 700 adventure bike, the same model currently being ridden by Itchy Boots in Iraq (albeit an older version). With its CP2 engine and robust chassis, it’s impressively versatile. They also launched the R9, combining the best elements of the R-series and the MT-09 – perfect for both track and road use.

Honda impressed with updates to its classic Africa Twin CRF 1100L, now with fresh colours and graphics. Their expertise in both track and street bikes was clear to see.

Ducati continues to dominate with its Italian racing machines. The new Panigale V4 is simply stunning! Additionally, the Monster series has received a significant upgrade for 2025, and the new Multistrada V4 Pikes Peak is packed with features. However, the high price tag may raise some eyebrows among consumers.

Under one roof: Husqvarna, KTM, and GasGas
Husqvarna showcased both the Norden 901 and Svartpilen 801, two bikes with entirely different characters but the same high quality. KTM presented its 390 Enduro for off-road adventures and its powerful Super Adventure 1390, which impresses with its new design and capabilities.

Harley-Davidson and Royal Enfield
Harley-Davidson delivered a thrilling booth opening featuring guest Hanna Lopa. Their new VR2 is a beast on the roads. Royal Enfield unveiled the Himalayan 450, an adventure bike with wide handlebars, large footpegs, and a slim seat for better control – a truly enjoyable ride.

Italian craftsmanship and accessories
Moto Morini is a brand I’m surprised hasn’t gained more traction in the Nordics. With Italian craftsmanship and a wide range of options, I’m eager to see more of them in Sweden in the future.

Beyond motorcycles, the exhibition featured everything in terms of accessories and apparel. Berik expanded its range with both nylon and leather gear. Dainese impressed with new airbag vests that are both sleeker and lighter – with more big announcements to come. Mo’cycle demonstrated its unique airbag jeans. Oxford and Klim showcased an impressive selection of both men’s and women’s models.

Technology on display
For those who enjoy filming their motorcycle adventures, both Cardo and Insta360 were present. I discovered that 360 cameras can now be mounted on helmets or motorcycles in various ways to create spectacular footage. Simply upload the clips and start editing!

With tired feet after three days at the show, I know I’ll be back next year. See you again at EICMA!