A triumphant debut for new ADV Expo

The expo brought together some of the most exciting names in the industry, featuring everything from motorcycle brands and protective gear to navigation tools, camping equipment, and inspiring talks from seasoned adventurers sharing their experiences from expeditions around the world.

The initiative was launched by Petra and Kristian Ölvestad, who had long felt the absence of a dedicated ADV section at previous motorcycle shows. When the larger expo failed to materialise this year, they decided to take matters into their own hands – and the result exceeded all expectations.

“We wanted to create a space where like-minded off-road enthusiasts could meet, get inspired, and discover new opportunities,” say the couple behind the initiative. “Seeing this level of interest right from the start is absolutely fantastic!”

For those looking to deepen their knowledge, the expo offered ADV Tech Talks and workshops, where professionals shared insights, practical advice, and clever techniques for optimising gear, planning routes, and enhancing the riding experience.

With such a strong debut, it’s clear that the Backroads Adventure Expo has secured its place on the motorcycling event map. Many are already looking forward to next year’s edition.